Pret & Itsu Founder: How I Built TWO Billion Dollar Brands At The Same Time!: Julian Metcalfe | E173
- Guest
- E173
- Read time
- ~4 min
- Uploaded
- 29 Aug 2022
- Duration
- 1:19:59
- Views
- 146.2K
KEYPOINTS
- 01
Julian Metcalfe (Pret & Itsu founder): love failure daily—get on with it; sold Pret ~£2B without knowing/plan; swim against fish current as entrepreneur; founder-led culture; fresh food brand timing; childhood hardships; two billion-dollar brands title.
Itsu next. Moments of magic/bizarre. Steve Jobs founder lens aside. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named.
- 02
Failure as daily habit not shame.
Love failure. Every day. Don’t care. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Convert it into one concrete check or habit within 24 hours so it does not stay abstract.
- 03
Pret sale ~2 billion unplanned.
No idea. Wasn’t planned. Look back. Host pushback or a personal story often marks where theory meets lived constraint. Host pushback or a personal story often marks where theory meets lived constraint.
- 04
Contrarian entrepreneur instinct.
Fish one way. Other way. Damn it. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes.
- 05
Founder-led businesses special.
Remove that. Jobs. Perspective. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy.
- 06
Fresh food culture defined brand timing.
Completely fresh. None. Right time. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named.
- 07
Childhood hardships exposure.
Julian. Number of. Mean. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Convert it into one concrete check or habit within 24 hours so it does not stay abstract.
- 08
Itsu as second brand chapter.
Got Itsu. Entrepreneur heart. Continue. Host pushback or a personal story often marks where theory meets lived constraint.
- 09
Magic + bizarre creativity moments.
Endless. Creative. Build. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes.
- 10
Stack: normalize daily fail-forward; keep founder taste; freshness as brand moat; build serial brands.
Metcalfe E173 = Pret£2B + Itsu. Love failure. Against current. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy.
EXAMPLES
- 01
Love failure every day; get on with it.
Mindset. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named.
- 02
Sold Pret for ~2 billion—unplanned.
Exit. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Convert it into one concrete check or habit within 24 hours so it does not stay abstract.
- 03
Swim against the fish current.
Contrarian. Host pushback or a personal story often marks where theory meets lived constraint. Host pushback or a personal story often marks where theory meets lived constraint. Host pushback or a personal story often marks where theory meets lived constraint. Host pushback or a personal story often marks where theory meets lived constraint.
- 04
Fresh food defined brand culture.
Moat. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes.
- 05
Childhood hardships; Itsu next.
Arc. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy.
OTHER RELEVANT
- 01
Log one cheap failure experiment daily.
Fail. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. Host pushback or a personal story often marks where theory meets lived constraint. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy.
- 02
Protect founder taste in scaling.
Culture. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. Host pushback or a personal story often marks where theory meets lived constraint. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes.
- 03
Differentiate on freshness/quality timing.
Brand. Host pushback or a personal story often marks where theory meets lived constraint. Hold numbers, names, and caveats so the 4–5 minute read stays useful rather than foggy. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named.
- 04
Guest: Julian Metcalfe — Pret & Itsu.
Category: business. Convert it into one concrete check or habit within 24 hours so it does not stay abstract. Treat strong causal claims as grounded guest positions—verify when decisions are high-stakes. That nuance is easy to lose in thin summaries; keep the mechanism the guest actually named. Host pushback or a personal story often marks where theory meets lived constraint.