Ravi Gupta (Sequoia) Opens Up About The Realities of Success | E164

Guest
Ravi Gupta
Read time
~6 min
Uploaded
18 Apr 2023
Duration
1:42:57
Views
9.0K
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KEYPOINTS

  • 01

    Don't have a work personality and a home personality.

    That was his father's advice as Gupta started his first job: living two lives 'will just tire you out'. When you meet a colleague who is tough at work but warm at home, you're surprised and then a little resentful: 'why don't I get that person?' It feels like an act, and it gets in the way of trust because people can't predict who they'll get. During COVID, seeing colleagues with their kids bouncing into the room warmed people to each other.

  • 02

    Earned success is the key to happiness, and kids have to arrive at that themselves.

    Raised by Indian immigrant parents for whom laziness was 'so offensive', Gupta borrows the idea of earned success from Arthur Brooks. With his three sons he tries to ask questions rather than lecture ('What happened? Could you have done anything differently?'), because 'you can't learn someone else's lessons for them'. His proudest moment: after his older twins won a state soccer cup, they offered their 8-year-old brother a medal even if his team lost. He smiled and said, 'No, that's okay. I want to earn my medal.'

  • 03

    Reality is undefeated, so embrace it as early as possible.

    Participation trophies and abolishing gifted classes 'kick the can'. That mistreats the child who's better at something and is dishonest, because eventually the world sets an absolute bar. A struggling founder friend sounded like a new person three weeks after dinner with Gupta. They'd made only 1% progress, but 'now we're just working on a problem' instead of thinking about it. Gupta argues Steve Jobs's 'reality distortion field' is often misread. It was ambition and a refusal to be told what's impossible, not ignoring market signals. Jobs wanted even the back of a cabinet to be beautiful.

  • 04

    A decade at KKR taught him that every business is hard, every business is fascinating, and growth is precious.

    Businesses with long track records and big profits seem common until you study one in detail. Restarting growth after a company stalls is extraordinarily hard: going from flat to 5–10% is a big lift outside tech. Shane suggests stalling triggers a scarcity mindset where people fight over the pie. Gupta adds that stalled companies hire optimizers, which has 'almost nothing to do with creating', and loss aversion blocks experiments. Every KKR investment meant naming the one to three things that had to go right, and he still focuses on those 'maniacally'.

  • 05

    Keep the main thing the main thing, especially when good-sounding distractions arrive.

    When Gupta joined Instacart, it was losing money on every order and had less than a year of cash, so more volume wouldn't help. He realized he could spend all the remaining months on conversations that didn't matter. When people asked for a climate program, which might even help recruiting, he says the right answer was no: the best thing the company could do was be a great company. He calls the idea that Google succeeds because of its compensation bands confusing correlation with causation: Google charges a toll on most internet use. At Sequoia, every person writes their single most important thing for the week in a shared sheet every Tuesday.

  • 06

    Around 5% of people deliver 90% of the value. Act as if that's true.

    Everyone talks about 80/20, Gupta says, but few companies treat their top 5% accordingly in respect, authority and responsibility, or know what might make them leave. A leader's real job may be finding two or three trajectory-changing people. When a star is on the fence and someone says 'the bands don't allow it', he responds: 'You created the bands.' Their purpose is to help the company win, and rigid 'fairness' isn't fair to the excellent person.

  • 07

    With young kids, quality time is a pernicious idea. Quantity matters.

    'Quality over quantity' lets parents be gone and make up for it with a big Disneyland trip, but you can't predict when the meaningful moments will come. A friend asked why he 'wastes' weekends driving around Northern California for youth sports. Gupta loves it, and kids in a car 'have nowhere else to go and they're super chatty'. Shane's rule is to be home every day when his kids get back from school, even when they're grumpy and head straight to their rooms. Gupta also wonders whether America's 'go where your career takes you' habit, rather than living near family, will prove a mistake.

  • 08

    Great decision-makers write memos for themselves, choose advisers by topic, and protect their decision energy.

    They separate one-way doors, which get great care, from two-way doors, where speed wins. You can recover from any mistake except one of integrity. They write memos no one else sees to expose weak spots in their thinking. Fair CEO Max Rhodes asks specific board members specific questions and chooses who speaks first. They follow Bezos's idea of making two or three good decisions a day, and they dig for information before accepting 'here are the two options'. Sequoia's partner meetings start in the morning and have no end time. If a memo arrives late, the meeting waits.

  • 09

    Most short-term decisions don't matter, so save your 'please listen' for a few each year.

    Gupta isn't a perfectionist and often says 'whatever you want is fine' on short-term, two-way choices. He prefers 'velocity', meaning feedback throughput, much as early shipping speed tends to predict a company's success. Because he rarely pushes, people listen when he says, 'There are three things a year I really care about, and this is one.' Shane's friend and HubSpot's founders settle disagreements by rating importance from 1 to 10, and the higher number decides.

EXAMPLES

  • 01

    Amazon buys Whole Foods

    Instacart's fiercest rival bought the partner behind 43% of its volume. The only way out was to make it the reason other grocers signed. The team flew to Grand Rapids, Lakeland and Idaho week after week, and within about 12 months the rest of the industry had signed up.

  • 02

    The grilled-cheese problem

    An Instacart order has 15–20 items. If a key grilled-cheese ingredient is missing, his friend doesn't want another cheese, he wants a quesadilla. Invisible substitution preferences are why getting every order perfect remains unsolved.

  • 03

    Fix the fridge

    An Instacart ops leader asked candidates what to do when a store's grocery fridge breaks. Academic types proposed data analysis and new algorithms. The people she hired said they'd go fix it or buy a new fridge. Gupta's line: 'This is not gymnastics. No points for degree of difficulty.'

  • 04

    Treating sons differently

    At 14 he protested that his parents treated him and his brother differently. They said their job wasn't to treat them the same but to get the most out of each, 'not an A/B test'. He's grateful now.

  • 05

    Writing advice

    Michael Moritz told him to read drafts aloud and keep editing until they sound right. Write about what you care about, and when an idea strikes, stop and write it down.

OTHER RELEVANT

  • 01

    Absence is drift, not drama

    Founders who neglect family rarely face a single blowup. It's the corrosion of not being present, and consistent daily change can repair it.

  • 02

    Shared optimization ends fights

    Once he and his wife had kids, career debates stopped because both optimize for 'what's best for the five of us'. Even 'let's move to Alaska' would get a hearing.

  • 03

    Success is everydayness

    The people he loves should know it through daily showing up, not grand gestures. His professional hero is Bill Campbell.