Science of Attraction, Compatibility & Romance | Dr. Paul Eastwick

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Dr. Paul Eastwick
Read time
~5 min
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22 Jun 2026
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2:50:15
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268.1K
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KEYPOINTS

  • 01

    'Mate value' markets describe first meetings well and ongoing relationships poorly

    Eastwick, a psychology professor at UC Davis, agrees that marketplace thinking fits initial attraction among strangers, where everyone notices the same surface traits. As people spend time together, those market forces weaken. Attractiveness never stops mattering entirely, but it matters much less once people actually know each other.

  • 02

    Dating apps are among the most unequal 'markets' there are

    Right swipes and messages pile up on a small group of the most popular profiles, a skew Eastwick likens to a kleptocracy. Regular acquaintance is far less extreme. Because app companies care about engagement and probably need to recruit women onto male-heavy platforms, he doubts their incentives line up with users forming relationships. Matchmaking firms, which need happy dates, are more willing to share data with researchers.

  • 03

    People disagree about who is attractive more than you might think

    When two people make quick 'hot or not' judgments about someone they have briefly met, they agree only about two-thirds of the time. That disagreement levels the playing field: different people pursue different partners instead of everyone chasing the same few.

  • 04

    Attraction usually starts middling and builds through shared moments

    The typical first impression in relationships that last is 'fine', not fireworks. Attraction accumulates as you collect moments in which this particular person seems funny, smart, a good listener or hot to you, often things others never get to see. Reciprocal support during a unique shared experience is a common origin of attraction, even if it sounds less exciting than a spark.

  • 05

    Copying other people's preferences is a junior-high strategy

    'Mate choice copying' means using who everyone else likes as a signal. Eastwick and Huberman see maturity as trusting your own subjective experience of a real person: 'she's hot but I'm not feeling it', or 'he looks unsettled, but I see a spark'.

  • 06

    Men and women want the same traits in people they actually meet

    On questionnaires, men say attractiveness matters more and women say earning potential matters more. In speed dating, men liked ambitious women slightly more, and women liked ambitious men slightly more by an identical amount. Across roughly 20 years of work and 40-plus countries, those gender differences largely disappear when people evaluate real, met partners rather than profiles.

  • 07

    Both sexes prefer slightly younger partners when it comes to second dates

    In matchmaking data covering about 4,000 people, where men in the pool averaged about four years older than the women, men were a bit more interested in younger dates. So were women, even though many had told matchmakers not to set them up with younger men. The effect was small in both cases.

  • 08

    Men are consistently the more eager partner

    Recent reviews find a medium-sized, consistent difference: men want the relationship more, say 'I love you' first, push for exclusivity sooner and think more about exes after a breakup. Women more often initiate breakups. Eastwick's explanation is that many men lack the social-support networks women have, so they lean harder on a partner.

  • 09

    Happy partners automatically downgrade tempting alternatives, but fantasies can rebound

    Satisfied partners rate alternatives as less desirable than they are ('derogation of alternatives'), which Eastwick calls a protective mechanism. Casual messaging with others can still escalate, so it is 'playing with fire'. Yet in studies where people fantasize about someone other than their partner, desire for the partner also rises, which echoes Esther Perel's view.

  • 10

    Feeling your partner is a good lover is among the strongest predictors of relationship satisfaction

    The subjective sense that a partner is, or would be, a good lover tracks how positively people feel about the relationship overall and whether they want it to continue. Eastwick warns against fatalism: desire waxes and wanes with kids and stress and can be rekindled. Years of no desire, however, also erode self-worth.

EXAMPLES

  • 01

    The forehead-number class demo

    Students are randomly given a number they cannot see and told to pair up with the highest-value partner they can. Those who draw low numbers panic because nobody will talk to them, which mirrors how strangers at a party or on an app internalize 'mate value'.

  • 02

    Women out-earning men no longer predicts divorce

    Marriages used to be more fragile when the wife earned more, but that stopped being true in the 1990s. Objective income has only very small effects on how partners feel about each other; whether a couple has enough resources to get by matters more.

  • 03

    UC Davis department couples

    Huberman recalls that more than 80% of junior-faculty couples he knew in one department later divorced, mostly on good terms. He offers this as an anecdote, not data, and uses it to argue that workplaces rarely nurture relationships the way churches, hiking clubs or other long-running small groups can.

  • 04

    Say Anything as a model first date

    The couple goes to a party together and watches each other move through different groups rather than interviewing each other the way app dates do. Activity and group settings show how someone treats other people, including how protective, responsible and kind they are.

OTHER RELEVANT

  • 01

    Be around the same people repeatedly

    Eastwick's default advice to singles is to join recurring, mixed groups such as kickball teams, hiking clubs or a church. These let attraction build over repeated encounters and come with a community that reinforces a couple over time, much as public wedding vows do.

  • 02

    Ask what someone's money actually means

    Where wealth came from and how much free time comes with it matter more than the income figure. Cutthroat ambition that sounds great in the abstract can mean a partner or co-parent who is never around.

  • 03

    Keep a 'social support bank account', especially if you are a man

    What protects health is the felt sense that people outside your partner would be there if you needed them, even if you never draw on it. Activity-based friendships can provide that.

  • 04

    Treat past relationships as having been real, not as failures

    Eastwick encourages holding the value of an ended relationship or divorce alongside its problems. Huberman describes a rule with his partner: never speak negatively about exes, and practice some deliberate 'selective ignorance' about the past.